LinkedIn: http://www.linkedin.com/in/gregpicarello
OBJECTIVE: Utilize proven experience as a project leader and relationship builder to develop, manage, and execute online strategies for a forward thinking organization.
PROFILE
Interactive Marketer and Project Leader with proven frontline experience along with formal MBA marketing training. Experience in all aspects of online marketing including interactive development, search engine marketing, email marketing, social media, and web analytics – all with a focus on ROI. Persuasive communicator with well-developed presentation and argument skills. Creative problem solver known for tackling any challenge. Track record of developing productive relationships with colleagues and customers at all levels.
CAREER SUMMARY
- 5 years of experience — Project Management and Vendor Management
- 5 years of experience — Search Engine Marketing, Email Marketing, and Web Analytics
- 10 years of experience — Web Development and Cross-Functional Project Teams
PROFESSIONAL EXPERIENCE
GP Consulting – Lawrenceville, NJ [September 2007 to Current]
Problem Solver, Project Manager, Online Marketing Consultant
- Research, explore, and implement solutions to achieve online marketing objectives
- Develop, create, and maintain usable and accessible websites using best practices
- Complete overhaul and redevelopment of Acxiom’s My Sales Hero & My Mailing Leads websites
- Create, setup, and refine organic and paid search engine marketing campaigns
- Manage $200,000 annually in Pay Per Click campaigns and associated landing pages
- Deploy, track, and analyze email marketing campaigns and e-newsletters
- Build and monitor 2 quarterly e-newsletters, lead generation emails, and touch point messages
MKTG Services – Newtown, PA [October 2006 to September 2007]
Internet Marketing Manager
- Developed and executed email marketing, search marketing, and web development projects
- Managed outside vendors/agencies and freelance creative resources
- Provided business reports and recommendations to marketing and executive teams
- Retained in an independent consulting role upon corporate restructuring
Films Media Group – Lawrenceville, NJ [October 2005 to October 2006]
Internet Marketing Coordinator
- Managed monthly email deployment ($350,000 annual revenue) and organic search marketing projects
- Developed actionable analytics reports and provided web metrics analysis
- Managed search engine optimization projects: keyword management and link building
Independent Contractor / Freelance – Lawrenceville, NJ [February 2000 to October 2005]
Web Developer / Web Specialist / Webmaster
- Built and maintained dynamic websites using HTML and PHP with MySQL interaction
- Updated content management systems and associated databases
TECHNICAL EXPERIENCE
ONLINE MARKETING
- Social Media: Blog Setup and Management, Social Networking Integration
- Languages: HTML, CSS, PHP, ASP, ASP.NET, XML, SQL, MySQL, ActionScript
- Tactics & Methodologies: Website Usability, Search Engine Optimization (SEO), Paid Search Marketing (PPC), Email Marketing, Accessibility, Data Analysis, Reporting
- Applications: Content Management Systems, WordPress, Community Forums
- Web Analytics: Web Trends, Omniture, Google Analytics
SOFTWARE / APPLICATIONS
- Data Manipulation: Advanced Excel, Access, Cognos Powerplay, Cognos Impromptu, SQL Server
- Web Development & Design: Adobe Dreamweaver, Flash, Photoshop, Visual Studio
- General: Microsoft Office, Visio, Project
COMMUNICATIONS
- Business: Business Writing, Report Development, Creative Brief & Spec Development, Presentation
- Creative: Persuasive Writing, Copywriting
EDUCATION
M.B.A., Marketing Management, 2004, Syracuse University Martin J. Whitman School of Management
B.A., Philosophy & History, 2000, Syracuse University School of Arts & Sciences