Greg Picarello
2886 Princeton Pike
Lawrenceville, NJ 08648
609.575.8573

LinkedIn: http://www.linkedin.com/in/gregpicarello

PROFILE

Interactive Marketer and Project Leader with proven experience and an MBA degree in Marketing. Experience in all aspects of internet marketing including interactive development, search engine marketing, email marketing, and web analytics – all with a focus on ROI. Persuasive communicator with well-developed presentation and argument skills. Creative problem solver willing to tackle any challenge. Able to develop productive relationships with colleagues and customers at all levels.

PROFESSIONAL EXPERIENCE

Bridgepoint Marketing Services - Newtown, PA [September 2007 to Current]
Internet Marketing Consultant / Developer

• Provide search engine marketing recommendations for both organic and paid search campaigns
• Manage email marketing campaigns — includes building HTML creative, managing list segmentation, campaign deployment, and measuring results
• Provide site optimization recommendations and coordinate with internal client team for implementation

Ignite Health - Somserset, NJ [April 2008 to June 2008]
Online Marketing Manager

• Analyze pharmaceutical websites and provide search engine optimization (SEO) recommendations
• Keyword research and strategy for SEO and paid SEM campaigns
• Provide SEM (organic and paid) reports to clients with details on keyword rankings, trends, and paid search conversion metrics

MKTG Services - Newtown, PA [October 2006 to September 2007]
Internet Marketing Manager

• Provide expertise on web site design, web usability, and other best practices
• Provide expertise on email marketing, deployment, and tracking metrics
• Design and develop web collateral such as landing pages and email marketing messages

Films Media Group - Lawrenceville, NJ [October 2005 to October 2006]
Internet Marketing Coordinator

• Managed monthly e-mail campaign deployment - attributed revenue of $350,000
• Responsible for Web Analytics: website traffic metrics, e-mail tracking, revenue reporting
• Managed search engine optimization projects: keyword management and link building
• Created and updated both content and code for website projects: HTML, Flash, ASP.NET
• Ad hoc report development for direct marketing inquiries using Cognos

JPMorgan Chase - New York, NY [June to August, 2003]
Marketing Coordinator Internship

• Coordinated the development and creation of direct marketing materials
• Managed relationships with creative agencies and internal and external vendors

Freelance - Lawrenceville, NJ [February 2000 to June 2005]
Web Developer and Website Administrator

• Created static and dynamic web pages using HTML and PHP with MySQL interaction
• Webmaster duties: content management, forum moderation, basic analytics

TECHNICAL EXPERIENCE

SOFTWARE / APPLICATIONS

• Data Manipulation: Advanced Excel, Access, Cognos Powerplay, Cognos Impromptu, SQL Server
• Web Development & Design: Dreamweaver, Flash (w/ Action Script), Photoshop, Visual Studio
• General: Microsoft Office, Visio

INTERACTIVE / DATABASE MARKETING

• Languages: HTML, CSS, PHP, ASP, SQL
• Applications: Blogs, Message Forums, Content Management Systems, Social Networking
• Web Analytics: Web Trends, Google Analytics

COMMUNICATIONS

• Business: Business Writing, Report Development, Creative Brief & Spec Development, Presentation
• Creative: Persuasive Writing, Copywriting

EDUCATION

Master of Business Administration, MBA, May 2004
Syracuse University Martin J. Whitman School of Management
Concentration: Marketing Management

Bachelor of Arts, BA, January 2000
Syracuse University School of Arts & Sciences
Majors: Philosophy and History