Greg Picarello
2886 Princeton Pike
Lawrenceville, NJ 08648
Phone: 609.575.8573
LinkedIn: http://www.linkedin.com/in/gregpicarello
Professional Summary
Greg has a unique skill set which combines traditional marketing skills with broad and diverse experience in Internet and Online Marketing (email marketing, web development projects, search engine optimization, paid search planning, and web analytics).
Skills & Experience
- 3 years of Search Engine Marketing
- Seach Engine Optimization (SEO): Optimizing site code, architecture, content, and building links
- Pay Per Click (PPC): Paid search campaign planning and high-level management
- Measuring trends on search engine traffic, keyword rankings, and search conversions
- 3 years of Email Marketing
- Defining and overseeing creative to ensure cross-client compatibility
- Campaign planning focusing on proper segmentation and targeting
- Measuring trends on deliverability, open rate, click through rates, and conversions
- 5 years of Web Development
- managing web development and design projects
- hand coding sites in HTML + CSS, PHP + MySQL, some Flash + ActionScript
Education
Greg has a MBA degree with a concentration in Marketing Management and a BA degree in Philosophy & History.
Blogs & Web Sites
Greg manages and maintains multiple professional and personal web sites and blogs.
- Chaotic Neutrality — Internet Marketing, Business, and Technology Blog
- Player vs Player (.net) — Online Gaming Theory & Strategy Blog
- MB2K.com — Golf Score / Tournament Tracking Database