Greg Picarello

10 Rossa Avenue • Lawrenceville, NJ 08648 • 609-575-8573 • greg@gregpicarello.com
Resume Site: http://www.gregpicarello.com • LinkedIn: http://www.linkedin.com/in/gregpicarello

Problem Solver, Digital Marketing Expert, MBA

LinkedIn: http://www.linkedin.com/in/gregpicarello

DIGITAL MARKETING EXPERT / PROBLEM SOLVER
Interactive Marketing and E-Commerce Project Leader

PROFESSIONAL SUMMARY

  • 7 years of Project Management – leading successful cross functional project teams and external vendors
  • 7 years of Digital Marketing Expertise – E-Commerce, Search Marketing, Email Marketing, Analytics
  • 10+ years in Web Development – Ranging from hands-on coding to managing offshore IT resources

PROFESSIONAL HISTORY

Aon Corporation, Aon Affinity – Hatboro, PA [April 2011 to Present]
Senior Interactive Marketing Specialist

  • Create and refine strategy for website improvements, email campaigns, and social media campaigns
    • Define schedules and timelines for implementation and communicate to business unit stakeholders
  • Execute social media updates, contests, SEO changes, and email campaigns
    • ~1,000,000 emails sent per month, with a focus on mobile friendly email designs
  • Provide actionable recommendations based on analytics data to improve campaign success and ROI
    • A/B testing, landing page optimization, and mobile website optimization (responsive design)
  • Function as a technical liaison between marketing and IT to develop requirements for new client sites
    • Analyze BRDs, FRDs for online application portals, craft requirements for new web functionality
  • Launch new client websites utilizing the MOSS (SharePoint) platform
    • Improve user interface, develop and implement custom functionality, manage content
  • Propose creative solutions to help the interactive marketing team function at a higher level of efficiency

Acxiom Corporation – Lawrenceville, NJ [September 2007 to March 2011]
Online Marketing Consultant, Project Manager, Problem Solver

  • Organized the launch and redevelopment of Acxiom’s My Sales Hero & My Mailing Leads websites
  • Managed and optimized $200,000 annually in Pay Per Click campaigns and associated lead gen landing pages
  • Led the execution of prospecting and lead nurturing email marketing campaigns
  • Implemented best practices on Acxiom websites (SEO, usability) and email (inbox visibility, CAN-SPAM)

MKTG Services – Newtown, PA [October 2006 to September 2007]
Internet Marketing Manager

  • Developed and executed email marketing, search marketing, and web development projects
  • Managed outside vendors, agencies, and freelance creative resources
  • Provided business reports and recommendations to marketing and executive teams

Films Media Group – Lawrenceville, NJ [October 2005 to October 2006]
Internet Marketing Coordinator

  • Managed monthly email deployment ($350,000 annual revenue) and organic search marketing projects
  • Developed actionable web analytics reports using tools such as WebTrends and Cognos Powerplay
  • Initiated search engine optimization projects to increase inbound links and optimize keywords for films.com

Independent Contractor – Lawrenceville, NJ [February 2000 to October 2005]
Web Developer / Web Specialist / Webmaster

  • Built and maintained dynamic websites using HTML and PHP with MySQL interaction
  • Updated content management systems and associated databases

TECHNICAL SKILLS & EXPERIENCE

DIGITAL / INTERACTIVE MARKETING

  • Tactics & Methodologies: Website Usability, Search Engine Optimization (SEO), Paid Search Marketing (PPC), Email Marketing, Accessibility, Mobile, Responsive Design, Data Analysis, Web Reporting
  • Social Media: Blogs, Social Networking, Facebook, Google+, Twitter, LinkedIn, Pinterest, Quora
  • Content Management Systems (CMS): WordPress, MOSS (SharePoint), Tumblr
  • Email Service Providers (ESPs): ExactTarget, ReachMail, Campaign Monitor, Delivra
  • Web Analytics: Google Analytics, Web Trends, Omniture
  • Languages: HTML, CSS, PHP, ASP, ASP.NET, XML, SQL, MySQL, ActionScript

SOFTWARE / APPLICATIONS

  • Data Manipulation: Advanced Excel, Access, SQL Server
  • Web Development & Design: Adobe Dreamweaver, Flash, Photoshop, Visual Studio
  • General: Microsoft Office, Visio, Project, JIRA, TFS, SMS

EDUCATION

M.B.A., Marketing Management, Syracuse University Martin J. Whitman School of Management

B.A., Philosophy & History, Syracuse University School of Arts & Sciences